Data Cleaning and Matching Solutions
Lightstone Business is able to match data to our
data rich environment. We have access to extensive data cleaning tools such as
Dataflux, a top tier data cleaning tool, and base tables such as the CIPC,
Deeds Office and National Address Dictionary databases. We also have strong GIS
(Geographic Information System) capabilities and our data is provided with
co-ordinates, which allows for the development of location based solutions,
such as regional customer penetration levels, targeted marketing lists and regional
risk analysis.
The matching of customer databases to the base datasets allows us to compare
a customer’s database to the universe of rich data, and allows us to
develop solutions where the external knowledge in the company information, such
as credit scores, judgments, and primary research, can be applied back onto the
customer database. This is then facilitated by an Alerts system that informs customers
on changes that are happening in the broader company environment, as well as
their specific linked customers.