Lightstone has core capabilities in delivering spatially-driven analytic solutions to a broad range of organisations across a diverse set of industries. Analytic solutions are highly customised for each client, based on business requirements and objectives.
Whilst not exhaustive of the the full suite of analytic models and projects Lightstone develop or undertake, the list below provides a general overview of our most popular solutions:
- Customer Segmentation: providing insight to the mix of client segments an organisation serves, categorising them into liek groups based on similar demographics, characteristics or behaviours, highlighting 'best performers', identifying areas of opportunity and facilitating better targeted marketing campaigns.
- Customer Risk Modeling: is the building of analytic models which assign a risk index or risk profile to each customer, as per the business risk factors. Risk related events or behaviours can negatively impact an organisation. Armed with a unique, holistic risk profile of a customer, organisation are better positioned to develop and implement strategies to mitigate the potential risks they face.
- Network Optimisation: refers to the analytical process of developing a blueprint for the optimal footprint of outlet locations for an organisation. Lightstone has a unique, proven methodology for determining the optimal network capacity and profitable network alignment for businesses, with particular success in the automtoive and retail sectors.
- Demand Forecasting: aims to estimate the total demand (quantity) for a product or service in a particular geographical area. Demand forecasting is typically used by organisations as part of the decision making process to support network growth strategies. Lightstone has successfully developed demand forecasting models for clients in various industries, including automotive, telecommunications and retail, which have helped them focus their sales, marketing and operational activities in positive demand clusters, maximising return on investment.
Owing to the diverse, bespoke nature of the analytic solutions Lightstone provides, costs are dynamic and requirement driven, please contact us for further information on our suite of analytical solutions.